New online ad formats

[eclipse]

Just to let you know we might have some "work" to do in the near future:

Quote:27 publishers with a reach of about 109 million unique visitors per month -- that's 66% of the total U.S. Internet audience -- have agreed to try one of three new online ad formats sometime before July. The publishers are all members of the online publishers association (OPA).

Here's how an OPA rep described the units:
The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.

From: http://www.businessinsider.com/27-publis...ads-2009-3

There's also a list of websites where we might be getting this new kind of ads. Personally I didn't encounter any of this as of yet.